Vistar Media expands into Taiwan with new strategic partnerships

Vistar Media has announced new partnerships with KanBan Culture and PilotTV, marking its expansion into Taiwan. This development is part of the company’s strategy to bolster its out-of-home (OOH) media marketplace across the Asia-Pacific (APAC) region.

Ben Baker, Managing Director of APAC at Vistar Media, commented on the significance of this strategic move. "Taiwan represents a significant growth opportunity for Vistar Media, and we are thrilled to officially enter this vibrant market thanks to partnerships with media owners in the region. Our presence in Taiwan will allow us to provide advertisers with the tools they need to create impactful, data-driven digital out-of-home advertising campaigns," he said.

He elaborated further, "Through our partnerships with KanBan Culture and PilotTV Holdings, our global and omnichannel demand-side platform (DSP) buyers across APAC can access a wider range of inventory that was previously difficult to reach. Taiwan's bustling urban areas and high foot traffic locations are ideal environments for programmatic DOOH, and we look forward to helping brands capture the attention of this important market and achieve measurable results."

These new partnerships reinforce Vistar's global DSP, allowing any buyer to seamlessly connect with and purchase advertising space on any DOOH screen from a single account, regardless of location.

David Mou, Chief Visionary Officer and Chief Business Development Officer at KanBan Culture, expressed his enthusiasm for the partnership. "KanBan seeks to onboard the most iconic, impactful, and contextually significant DOOH inventories in Taiwan onto the global pDOOH ecosystem. Vistar Media’s technical prowess, brand stature, and most significantly its well-rounded support enables KanBan to credibly and confidently deliver pDOOH executions to brand clients and media owners' simultaneous satisfactions. Vistar is therefore instrumental in enabling KanBan to convert the minds of successful but otherwise traditional IO media owners towards pDOOH acceptance," he noted.

YF Juan, International Operations at PilotTV, added, "As Taiwan's programmatic DOOH leader for retail, transportation, and healthcare channels, PTV-i welcomes programmatic buyers through our collaboration with Vistar Media. This partnership is set to enhance the reach and effectiveness of DOOH campaigns across our extensive network, and we look forward to opening up our premium inventory to buyers both local to Taiwan and around the world."

Vistar's expansion into Taiwan follows a series of successful initiatives across the APAC region. The company recently introduced programmatic capabilities in mainland China, opened a new office in Melbourne, and reported an 182% marketplace growth in Southeast Asia year-on-year. These efforts highlight Vistar's commitment to strengthening its OOH marketplace in the region.

Beyond Taiwan, Vistar Media maintains a presence in several other APAC countries. The company operates in Australia, New Zealand, Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, mainland China, and Hong Kong.