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Vistar Media announces leadership shake-up as global expansion continues

Wed, 29th Nov 2023

Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH) advertising, has announced key changes to its executive team, building on a successful year of growth. These shifts in leadership align with the company's ongoing focus on expanding its scope and offerings in the world of DOOH advertising.

Australian expatriate, Ross McNab, has been welcomed onboard as Chief Revenue Officer. McNab will be tasked with overseeing all revenue streams across the company and enhancing the scalability of Vistar Media's various lines of business. McNab previously served as Chief Business Officer at Cardlytics, where his leadership saw the company's revenue double despite challenging market conditions.

Quoting Michael Provenzano, CEO and Co-founder of Vistar Media, who expressed his excitement over McNab's appointment: "Ross’s proven track record in driving revenue growth, his global perspective, operational insight and his positive, personable demeanour make him an ideal leader for our client teams." McNab’s considerable experience with sales organisations of diverse sizes and structures positions him to shepherd the company towards robust global strategic partnerships.

Ross McNab responded to his appointment, saying, "Vistar's unique position at the intersection of programmatic marketplaces and enterprise software presents an exciting opportunity for growth, and I am eager to contribute to the company's success. My goal is not only to drive revenue strategy but also to foster a culture of collaboration and leadership excellence within the organisation."

In addition to McNab's appointment, Michael Rubenstein, with years of experience in building and managing leading advertising technology companies, has been appointed to Vistar Media’s Board of Directors. Rubenstein has achieved industry-wide recognition as the founder of DoubleClick Ad Exchange, Co-Founder and President of e-commerce aggregator OpenStore, and former President and Board Member of AppNexus. His strategic vision and skill in driving innovation make him an excellent addition to the leadership team.

Expressing his enthusiasm about Rubenstein’s appointment, Provenzano said, "We are thrilled to welcome Michael Rubenstein to Vistar's Board of Directors. His extensive background in digital advertising and his commitment to innovation aligns perfectly with our company's mission to revolutionise the out-of-home advertising space."

Speaking about his new role, Rubenstein stated, "DOOH is experiencing a rapid transformation, and Vistar is at the forefront of driving this change. I look forward to collaborating with the board and leadership team to help shape the future of the company."

Together, these appointments demonstrate Vistar Media's ongoing commitment to innovation, growth, and strengthening its global reach, further positioning the company as a leader in the DOOH landscape.

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