TrueDialog unveils SMS app for Salesforce Marketing Cloud

TrueDialog has launched its SMS application for the Salesforce Marketing Cloud Engagement, enabling integration within the Salesforce Cloud Ecosystem.

TrueDialog, a provider of SMS texting solutions, has announced the availability of its Salesforce Marketing Cloud Engagement application on the Salesforce AppExchange. This expands on their existing Salesforce Sales Cloud application, allowing seamless documentation of SMS activity across the Salesforce Cloud Ecosystem.

The integration allows companies to incorporate SMS steps into their personalised and targeted marketing journeys within the Salesforce environment. These journeys can include promotional campaigns, geo-targeted offers, triggered alerts, order confirmations, and account updates.

Salesforce is a cloud-based customer relationship management (CRM) platform that provides businesses with a comprehensive suite of tools for managing customer interactions, sales processes, and marketing efforts. Its diverse range of applications across various clouds—such as Sales Cloud, Service Cloud, and Marketing Cloud—enables organisations to create a unified approach to CRM, harnessing the power of data to enhance customer engagement and drive growth.

John Wright, CEO of TrueDialog, commented, "Only TrueDialog provides bidirectional integration between Salesforce Marketing Cloud and other Salesforce Clouds, including Sales, Service, Commerce, and Education Clouds. Our one-of-a-kind solution records text messages on all relevant Salesforce Clouds to provide continuity in communications between companies and their customers, a feature not offered by any other provider."

TrueDialog's integration allows text messages to flow between various Salesforce Clouds, such as the Sales Cloud, Service Cloud, and Education Cloud. This is particularly beneficial for businesses utilising multiple products within the Salesforce ecosystem.

The SMS application by TrueDialog is fully native, meaning users can remain within their existing workflow inside Salesforce Marketing Cloud without needing to switch to other applications to incorporate SMS steps into their marketing journeys. Additionally, TrueDialog offers users flexibility between short and long texting codes, features an automated 10DLC registration for long codes, and includes the TrueDelivery tool, a unique SMS deliverability scoring system.

This cohesive integration across the Salesforce platforms is designed to enhance organisational capabilities in streamlining operations in marketing, sales, and customer service. Companies are better equipped to engage with and fulfil customer needs, leveraging Salesforce's robust capabilities to foster deeper relationships with their audiences.

By integrating innovative solutions like TrueDialog's SMS application, Salesforce continues to empower businesses to enhance their customer experiences and achieve their strategic objectives in an increasingly competitive landscape.