Storyblok has formed a partnership with OtterlyAI to help brands adapt their online content strategies for the era of artificial intelligence-driven search engines.
Changing search habits
Consumer search behaviour is evolving as more people turn to AI-powered platforms, according to industry analysts. Gartner has predicted that organic search traffic could decline by up to half by 2028 as users embrace AI search tools. In response, companies are seeking effective methods to maintain and improve their online visibility.
Ecosystem approach
The collaboration between Storyblok and OtterlyAI combines capabilities from each company. OtterlyAI enables brands to monitor their content performance across multiple AI search engines, including ChatGPT, AI Overviews, Google AI Mode, Google Gemini, Copilot, and Perplexity. The system assesses strengths and gaps in how brands are cited or mentioned by these engines. Storyblok's content management platform then allows users to refine and implement changes based on these insights.
Benchmarking and monitoring
Features include competitive benchmarking so brands can compare their search presence against competitors and understand which companies are mentioned most frequently in AI-generated answers. The partnership offers brand monitoring capabilities, identifying how AI tools describe a company or its rivals, as well as revealing missing mentions in relevant queries.
Content optimisation
The partnership enables measurement of which articles, guides, or landing pages are most cited in AI answers. This allows businesses to focus improvement efforts directly in Storyblok. There are also tools to evaluate the visibility of translated or localised content within regional AI searches, enabling companies to adjust translations and metadata accordingly.
Prompt analysis
OtterlyAI introduces a prompt discovery system, suggesting relevant search queries that users are entering on AI platforms. This removes the need for manual searches and helps brands understand which topics and questions drive visibility in generative engines.
Industry perspectives
Dominik Angerer, CEO and Co-Founder, Storyblok, says, "Brands are in shock by how rapidly the rules of the internet are being rewritten. Buyers are now searching for information by asking questions on platforms like ChatGPT. This means the role of a company's website has to dramatically shift. It's no longer about publishing as much content as possible - this can actually damage a brand on AI search engines."
"The first step to adapting to this new normal is understanding how and why a brand is performing on AI search engines and then acquiring the tools to adapt and optimize their new strategy. This is exactly what our partnership with OtterlyAI achieves, it gives companies the critical insights they require and the platform to efficiently deploy a new AI-forward strategy that will enable them to thrive in this new internet era."
"AI search is a generational transformation in marketing. It upends many of the marketing rules brands have built their strategies on for the past decade or more. Failure to quickly adapt will mean brands will rapidly lose visibility and accurate representation on the internet. This, in turn, will severely undermine their performance to the benefit of their competitors. This is why we have teamed up with Storyblok. Its powerful content management platform and our industry-first AI search engine insights are the ideal ecosystem to give brands the power to survive, adapt and thrive," said Thomas Peham, CEO and Co-Founder, OtterlyAI.
