StackAdapt & Shopify integrate for advanced ad targeting

StackAdapt has announced a new integration with Shopify, allowing merchants on the platform to utilise advanced advertising targeting capabilities.

Shopify merchants can now seamlessly install the StackAdapt pixel through Shopify's App Store or directly from StackAdapt, enabling easy onboarding of pixels and audience activations. This integration facilitates tracking conversion events for monitoring and optimisation, allowing for the creation of high-intent audiences based on these events.

"Enabling Shopify merchants to activate their first-party data through a simplified pixel onboarding process represents a major step forward in e-commerce advertising," said Vitaly Pecherskiy, CEO of StackAdapt. "Our integration not only minimizes the complexities associated with digital advertising but also opens up new opportunities for merchants to connect with their audience in a more meaningful and personalized way."

The integration offers Shopify store owners the ability to create hyper-targeted audiences, addressing key challenges that merchants face by simplifying pixel installation on Shopify storefronts and reducing manual efforts. This process streamlines the creation of precise retargeting and lookalike audiences while adapting to the necessity for first-party data collection as third-party data phases out.

Predefined templates from StackAdapt assist users in defining their audiences with rule-based segmentation. The use of real-time customer data facilitates dynamic audience creation, providing easy access to first-party data, thereby enhancing ad relevance and optimising campaign performance, which ultimately improves return on investment.

The e-commerce sector is projected to reach a value of eight trillion by 2027, making targeted and efficient advertising increasingly crucial. This integration places StackAdapt in a unique market position by offering a direct integration with Shopify that most competitors do not currently provide.

Future enhancements following this integration include potential customer data platform (CDP) integrations, email targeting, and dynamic creative optimisation (DCO), creating further opportunities for merchants to effectively engage customers throughout the purchasing funnel without relying on third-party data.

The move allows Shopify merchants, of which there are over 100,000 in Australia, to leverage their first-party data in a cookieless environment, enhancing their capability to engage customers effectively throughout the purchasing journey.