SmartBear appoints Kevin Foster as Senior VP of Growth Marketing

SmartBear has recently announced the appointment of Kevin Foster as the Senior Vice President of Growth Marketing. Kevin's inclusion brings a wealth of over 25 years of marketing experience from several high-growth technology firms to SmartBear. Notably, Kevin joins SmartBear from the startup highway.ai where he uniquely contributed to the marketing strategies.

SmartBear is making substantial strides in its global growth, both through organic growth and strategic acquisitions. The company has propelled its resources to acquire 10 companies in a short span of just over five years. It has also successfully launched three major products in 2023, reinforcing its commitment to driving innovation in the tech industry.

Cynthia Gumbert, CMO at SmartBear, praised Kevin's addition to the team. She said, "With Kevin's track record of success across technology giants, his strong global leadership approach, and his drive to make both customers and our sales team successful, he is a perfect fit for SmartBear." According to Cynthia, the incorporation of Kevin's expertise comes at an opportune moment when SmartBear is spearheading its growth through cutting-edge innovations in AI and other automation tools that boost productivity for development teams.

Afore SmartBear, Kevin held influential positions at various tech corporations. His services at PTC for nearly six years, particularly leading the marketing for the company's IoT business, are remarkable. He held the position of the Senior Vice President, Product Marketing at Notarize (now Proof) and has marked competent roles at Progress, Novell (now Micro Focus), and Hewlett-Packard. Kevin earned his bachelor's degree in engineering and policy and a master's degree in Business Administration from Washington University in St. Louis.

Delighted to join SmartBear at this critical juncture of the company's trajectory, Kevin Foster said, "The opportunity to contribute to SmartBear, known for its innovation and commitment to work culture, at such a pivotal time in the company's history is incredibly exciting for me." He added, "I am thrilled to collaborate with this talented team to drive impactful marketing strategies that will not only fuel continued growth as we meet customers where they are but amplify our brand presence worldwide."

SmartBear's suite of capabilities caters to software development teams around the globe, providing them complete visibility into end-to-end quality through test management and automation, API development lifecycle, and application stability. The company aims to ensure software releases get better each time by offering award-winning products trusted by over 16 million developers, testers, and software engineers at more than 32,000 organisations.