Sean Cheyney appointed global head of retail media

Vistar Media has announced the appointment of Sean Cheyney as the Global Head of Retail Media, signifying the company's broadened focus on programmatic digital out-of-home (DOOH) within the retail sector.

The new role aligns with Vistar Media's strategy to connect digital retail media with real-world engagement points, targeting consumers in physical spaces. Sean Cheyney, who has over two decades of expertise in both digital and traditional media channels, is set to lead the company's 2025 strategy to become a key partner for retail media networks globally.

"Retail media networks are transforming the advertising landscape, offering new opportunities for brands to connect with consumers beyond traditional digital channels," said Eric Lamb, Senior Vice President of Enterprise Solutions at Vistar Media. "With Sean's vast experience and innovative leadership, we are primed to bring retail media to the real world, empowering retailers and brands to engage consumers where it matters most."

Ben Baker, Managing Director for the APAC region at Vistar Media, noted the importance of Cheyney's role on a local level, particularly within Southeast Asia, where retail media is rapidly evolving. He commented, "We couldn't be more excited to have Sean Cheyney join Vistar Media at a time when retail media is poised for substantial growth. Sean's expertise will be instrumental in helping us seamlessly integrate digital out-of-home with retail media platforms. As retail media becomes an increasingly vital channel for brands, his extensive experience will support us in developing innovative solutions that create value for both retailers and brands. Southeast Asia, in particular, is embracing retail media, and we are confident that this momentum will continue as we look to the future."

Cheyney's recent position as Executive Vice President of Global Retailer Sales at CitrusAd underscores his readiness for this role. His efforts were significant in the growth and subsequent transformation of CitrusAd into Epsilon Retail Media. Previously, he contributed to similar successes at Triad Retail Media, a forerunner in the retail media network sector.

Expressing enthusiasm about his new position, Cheyney stated, "I'm excited to join Vistar at a time when retail media is on the cusp of transforming how brands reach consumers in the real world. By leveraging Vistar's powerful programmatic solutions, we can help retailers unlock new revenue streams while giving brands more ways to connect with shoppers along their entire journey."

This strategic focus by Vistar Media comes as the retail media sector continues to evolve, providing brands with enhanced opportunities to engage with consumers at key points in their purchasing journey. The company aims to facilitate these interactions through their DOOH platforms, ensuring that brands can effectively reach consumers whether they are in-store, nearby, or on their way to shop.