Samsung study shows growing influence of TVs in Australian homes

Samsung Electronics Australia has released new research indicating that advancing technology renders televisions an increasingly central part of Australians' lives. According to the study conducted by PureProfile, televisions now play a significant role in stress relief and have even given rise to the phenomenon of 'TV envy'.

The study surveyed a broad Australian demographic and found that 60% admitted to rearranging their furniture to avoid glare while watching TV. This reflects the impact of Australia's sunny climate on viewing habits. Furthermore, 46% of Australians reported that they cannot go a day without watching TV, and 55% rely on their televisions to unwind after a day's work. These statistics underline the integral role that televisions play in contemporary Australian life.

TV glare has been identified as a prevalent issue, with more than one-third (37%) of respondents agreeing that a prime seat in the lounge is necessary to avoid glare. This preferred seating often becomes a source of family disputes. Additionally, two in five Australians believe they are more susceptible to glare compared to individuals in other countries, with the same proportion opting to watch their favourite shows in the evening to bypass sunlight-induced glare.

Commenting on the findings, Simon Howe, Director of Audio Visual at Samsung Electronics Australia, highlighted the advancements in television technology that aim to address these issues. Howe pointed to Samsung's world-first glare-free certified OLED anti-glare technology, which aims to enhance the viewing experience by reducing reflections and maintaining image sharpness even in brightly lit environments.

Another significant finding from the research is the prevalence of 'TV envy,' with 46% of Australians experiencing it after comparing their own television's size and quality to that of friends and family. Over one-third (35%) expressed a desire to have purchased a larger television. This sentiment is particularly strong among sports enthusiasts. Samsung's 2023 research revealed that 42% of Australians now own a screen over 60 inches, and 11% possess screens over 75 inches, opting to watch sports from home on their large screens.

The study also revealed that television use has evolved beyond watching shows and movies. While 57% of respondents use their TVs to stream their favourite programmes, almost a quarter (24%) use the device to listen to music. Over half (55%) of those surveyed use their TVs to de-stress after work, indicating the multifaceted role of modern television.

In response to these evolving needs, Samsung’s 2024 range of Neo QLED, OLED, and QLED TVs aims to cater to contemporary demands, offering premium viewing experiences with large screens up to 98 inches. These products come equipped with powerful, AI-driven features designed to deliver high-quality pictures and sound. Samsung has maintained its dominant position as a global TV brand for 18 consecutive years, demonstrating its commitment to providing innovative and suitability-focused products.