Piwik PRO launches real-time dashboards for analytics suite

Digital data analytics vendor Piwik PRO has introduced a real-time dashboards feature, now integrated into its Piwik PRO Analytics Suite platform. This new functionality enables users to monitor operations, performance, and key metrics with data visualisations delivered within seconds.

One of the standout features of this new addition is its 10-second data freshness. This rapid update feature is particularly advantageous for the publishing and media industry, where timely decision-making can significantly impact business outcomes.

With changes in content consumption, the increasing significance of AI tools, and the growing importance of reader privacy, the publishing industry is facing several challenges. A recent survey by Echobox highlights the top priorities for publishers: 68% aim to increase traffic, 32% focus on improving user experience, and 30% are keen on enhancing content quality.

To maintain steady revenue streams, publishers are turning to technology for a competitive edge, with data analysis playing a crucial role. Real-time dashboards, such as those offered by Piwik PRO, provide publishers with immediate insights into audience preferences and behaviours.

Key benefits of the real-time dashboards integrated into the Piwik PRO Analytics Suite include:

• Instant insights: The real-time dashboards offer immediate data visualisation, allowing businesses to swiftly respond to emerging user behaviours and trends. Data updates occur every 10 seconds, with a viewing range from 5 to 60 minutes.
• Full customisation: Users can personalise the dashboards to meet specific needs, with options to create multiple dashboards and custom widgets.
• Wide accessibility: The feature is available to over 600 enterprise customers and more than 12,000 users of the free Core version, as well as to all new customers and Core users.

Commenting on the importance of real-time analytics, Piotr Korzeniowski, CEO at Piwik PRO, said, "Real-time analytics can be a significant game-changer in a world where information is crucial, and publishers only have fractions of a second to capture the viewer's attention. Understanding how your audience engages with your content across various platforms, channels, and devices is essential for enhancing visitor engagement on your site and maximising revenue opportunities at every interaction point."

The new real-time dashboards feature, currently in its beta version, is available to all Piwik PRO Core and Enterprise users.