Onlyfans models need PR people too, the latest move

Million Billion Media has announced the addition of Xentrik, an OnlyFans management agency, to its client roster.

The agency, which provides PR, integrated marketing and talent management services for content creators and brands, will support Xentrik with a launch campaign aimed at boosting the brand's reach in various media sectors including mainstream, marketing communications, business, technology and lifestyle.

Xentrik, founded by entrepreneur Mike Sanchez, focuses on helping OnlyFans content creators and influencers improve their earnings and brand visibility using technology and artificial intelligence. Xentrik's approach seeks to create opportunities for creators to scale their income and cultivate loyal audiences, without the need for more explicit content.

Expanding the portfolio

Million Billion Media's Chief Executive Officer and Founder, Lucy Banks, welcomed the partnership with Xentrik, stating:

We are absolutely thrilled to welcome Mike and Xentrik as a client to MBM. Each year MBM has grown from strength to strength, broadening our capabilities and expertise. This growth is a true testament to the strategic campaigns and results we have delivered for our clients and partners. We have a passion for working on challenger brands, specifically in the tech and AI space and Xentrik is that client.

The agency's business model integrates clients' marketing needs in-house, providing services such as PR, social media, events, partnerships, sponsorships and paid activity, along with mentorship opportunities.

Banks also commented on the importance of technology in their work together, noting:

We are also proud to partner with an agency that is leading the way in leveraging tech and AI to improve engagement and revenue for creators. In my opinion, one of AI's most significant contributions to marketing is its ability to deliver personalised content. By analysing user data in real-time, AI can create customised experiences tailored to individual preferences. As AI continues to evolve, its influence on creative content and marketing will only grow. Overall, the intersection of AI and creative content is brimming with opportunities.

Xentrik's approach

Xentrik's services employ artificial intelligence to enhance content creation. The agency utilises AI for fact-checking, offering content suggestions, and generating posting schedules aligned with clients' brands and objectives. AI tools also allow Xentrik to tailor content for individual consumption, supporting content creators in improving engagement figures.

The agency positions itself differently from competitors by going beyond basic account management, focusing instead on building audiences loyal to the creators. Xentrik's stated goal is to increase creators' monthly earnings through technology rather than an increase in explicit content.

Mike Sanchez, CEO and Founder of Xentrik, has a background in digital marketing and content management, having previously grown OnlyFans accounts into the platform's top 1%. He emphasised the timing and focus of Xentrik's market entry:

The time has finally come to launch Xentrik into the market and we have selected MBM as our PR partner to do so. Lucy and the team have their finger on the pulse, executing a strategic launch campaign for Xenrik and securing coverage to increase brand awareness. Xentrik are the experts at leveraging the future of AI in the influencer marketing world.

Sanchez further commented on the importance of AI in the creator economy:

AI is everywhere now. You are silly if you are not leveraging it in your business. It is the future of many industries, and it is undeniably linked to SEO. AI tools are challenging traditional marketing and influencer marketing methods, by offering new and innovative ways of analysing data, predicting trends and generating effective ideas. Being able to integrate AI tools into everyday strategies successfully will give businesses a competitive advantage.

Industry focus

The relationship between Million Billion Media and Xentrik reflects broader trends within marketing and content creation spheres, where technology and data-driven insight are playing increasingly significant roles in campaign strategy and execution.

Xentrik's focus remains on providing solutions for content creators to navigate changing digital platforms, with the objective of boosting income streams and building brand loyalty among followers through the use of AI-enhanced marketing techniques.