LearnUpon achieves HubSpot App Partner certified integration

LearnUpon has announced its certified integration as a HubSpot App Partner, marking one of the first instances of a Learning Management System (LMS) achieving this milestone.

This integration is accessible through HubSpot's App Partner Program, which facilitates a variety of third-party integrations benefiting both HubSpot and its partners.

The partnership, initiated when LearnUpon joined the HubSpot App Marketplace two years ago, has been highly successful and is continuing on its growth trajectory. This latest certified integration further cements LearnUpon's commitment to advancing customer education technologies.

The new integration allows HubSpot customers to link their Customer Relationship Management (CRM) system with LearnUpon's LMS. This connection enables them to establish a customer training academy aimed at onboarding, engaging, and retaining customers in an automated and scalable manner. Businesses will also be able to integrate customer education into targeted learning, offering them the data to better assess the impact and return on investment (ROI) of large-scale customer training efforts.

Since 2023, the partnership and integration between LearnUpon and HubSpot have significantly contributed towards enhancing the customer experience. This collaboration aims to streamline the delivery of product training, provide valuable learning insights, and automate the flow of user data between both solutions. These features help businesses gather insights on the impact of learning on product adoption, customer satisfaction, and retention.

Scott Brinker, Vice President of Platform Ecosystem at HubSpot, noted the importance of this integration for their customers. "Our customers want to achieve great results fast, and we're always looking to provide innovative solutions and tools that will help them do their jobs quickly and streamline operations," he said. "LearnUpon's offering is a great option for achieving that efficiency, and we're excited that they're a part of the App Partner Program."

The HubSpot App Partner Program is known for its rigorous selection criteria, requiring certified integrations to demonstrate a clear investment in product quality and customer experience. Achieving this certification is a significant step for LearnUpon, aligning with its mission to offer advanced learning technology and effective data utilisation across its platform.

Des V. Anderson, Chief Technology Officer and co-founder of LearnUpon, elaborated on the partnership's significance. "Customer experience is central to LearnUpon's mission in delivering high-quality learning programs that bring real results, and the certified integration within HubSpot's App Partner Program demonstrates a clear investment in product quality and customer experience," he said. "As such, we're thrilled to continue such a meaningful partnership and become a HubSpot App Partner with a Certified Integration. It allows LearnUpon to seamlessly integrate into HubSpot's massive ecosystem and for all LearnUpon customers to easily achieve their growth goals and long-term success."

This announcement follows a series of significant milestones for LearnUpon, including customer growth, new additions to its senior leadership team, and the launch of its new customer education feature, LearnUpon Anywhere. The company also recently showcased its offerings and partnership with HubSpot during the HubSpot INBOUND event held from 18-20 September at The Boston Convention and Exhibition Center.