Joe Sen appointed new Group MD of Now Comms Asia

Now Comms Asia has announced the appointment of Joe Sen as its new Group Managing Director. In his new role, Sen will lead regional operations across the Asia Pacific and Japan region, with a particular emphasis on Singapore, Malaysia, Thailand, Japan, and Indonesia. This move aims to drive growth and strategic excellence, thereby bolstering Now Comms Asia's standing as a leading creative agency in the region.

Sen brings a wealth of experience to his new position, having established himself as an award-winning marketer, strategist, and global growth architect. He has a distinguished background in creating and implementing successful marketing strategies for top global brands. His unique approach, fuelled by an enthusiasm for people and storytelling, has led to numerous achievements, making him well-suited to strengthen Now Comms Asia's strategic capabilities. As Group Managing Director, Sen will focus on enhancing the company’s service delivery quality and fostering stronger client relationships.

His mandate will involve the development of a comprehensive intergroup strategy to ensure the consistent provision of high-quality marketing services across all company subsidiaries. The aim is to secure a seamless integration of operations, thereby enhancing Now Comms Asia's already respected status in service delivery.

Commenting on the appointment, Andrew McArthur-Edwards, Group CEO of Now Comms Asia, stated, "Anyone who knows Joe recognises his unique approach to driving growth—a #kindadifferent marketing leader. As a commercially minded strategist, he is the perfect person to lead the company on its next level of expansion in the region. I’m excited to give this opportunity to such a brilliant mind and incredibly happy that he has accepted the position. He is stepping up from the strategy roles he proved himself in to take the helm and steer our business."

Sen expressed his enthusiasm about joining the team at Now Comms Asia: "Now Comms Asia has a strong foundation of delivering exceptional brand experiences that drive business results. Our clients continue to seek our agility and expertise in connecting with their customers across an increasingly complex landscape. I am excited to be joining the team at a time of great change, bringing a strategic lens to the next stage of our growth."

Sen is known for his ability to lead diverse, interdisciplinary teams to produce innovative work, staying ahead of industry trends. His successful track record includes roles at Media.Monks, Dentsu International, and TBWA. His past projects have ranged from generating excitement for Star Wars to connecting audiences with Samsung products, showcasing his ability to create impactful and meaningful connections between brands and their audiences.

Now Comms Asia is a full-service creative marketing and corporate production house serving clients across the Asia Pacific region. The company has a strong presence in several key markets, including Singapore, Kuala Lumpur, Bangkok, Tokyo, and Jakarta. Backed by over 20 years of experience, Now Comms Asia supports clients through a spectrum of creative disciplines at every stage of the project lifecycle. Its network of partners and affiliates across Asia provides local market expertise and on-the-ground support to ensure smooth project delivery.