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HubSpot a leader in marketing automation by Gartner for third consecutive year

HubSpot, the dynamic customer platform known for aiding the growth of businesses, has been celebrated as a Leader in Marketing Automation for the third year in a row by Gartner Magic Quadrant. The platform's Marketing Hub has been commended for its comprehensive vision and effective execution. This high-profile recognition underscores HubSpot's enduring dedication to delivering innovative advancements for marketing automation.

The Gartner Magic Quadrant for B2B Marketing Automation Platforms has recognised HubSpot's leadership for 2023. Evaluations were based on HubSpot's Marketing Hub's completeness of vision and its potent ability to execute. This acknowledgement speaks volumes about HubSpot's dedication to constant innovation in providing solutions for businesses keen to excel in marketing automation.

Welcome adjustments to the means by which companies engage customers, paired with an unpredictable economy and the surge of AI, have seen marketing teams under significant adaptation pressure. Around 63% of businesses have claimed that the previous growth strategies are now less effective. Consequently, growing businesses require a customer platform that endorses connectivity across the entire customer journey. HubSpot's Marketing Hub, powered by its Smart CRM, makes use of HubSpot's AI to give marketers the tool to create personalised paths that allure, involve, and satisfy customers and prospects. After using Marketing Hub for half a year, users have reported an 81% rise in deal close rates, a 108% surge in web traffic, and leads have soared by 115%.

With the rapid evolution of customer behaviour, connected tools and unified data are vital for marketers' effectiveness. "We're thrilled that Gartner has recognised us as a Leader for a third consecutive year. HubSpot is committed to helping our customers grow, and with launches like HubSpot AI Assistant, SMS messaging, and robust consent features, we believe, marketers can trust HubSpot is always innovating on their behalf." explained Nicholas Holland, VP of Product, Marketing Hub, at HubSpot.

The recent features introduced to Marketing Hub are aimed to assist clients in navigating increasing complexity, incorporating Customer Journey Analytics, SMS messaging, enhanced security centres, ad conversion events, cookie management, and many more. All features work in harmony with a mandate to supercharge user efficiency, with HubSpot's AI-infused throughout marketing hubs, enabling customers to generate campaigns, social posts, email headers, images, and more instantly using generative AI.

Today, over 184,000 customers across more than 120 countries utilise HubSpot to engage, delight and attract customers. It effectively serves some known names, including DoorDash, Reddit, Eventbrite, and Tumblr.

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