FreakOut advances ad tech with Neurons AI partnership

FreakOut has announced a partnership with Neurons, an AI-driven consumer insights provider, aimed at enhancing digital advertising effectiveness across Asia by integrating predictive AI into its ad tech solutions.

The collaboration introduces an AI-powered component to FreakOut's existing ad tech services that will allow brands to predict, test, and optimise their advertising creatives before launch. This development marks FreakOut as the first ad tech company in Asia to incorporate Neurons' AI technology, which offers over 95% accuracy in predicting consumer attention patterns.

According to Koma Okubo, CEO of FreakOut SEA, the integration of AI insights with local market expertise is key to capturing consumer attention amidst the crowded digital marketplace. "In today's crowded digital space, capturing attention requires both science and local insight," said Okubo. "While AI provides powerful predictions about consumer attention, our local teams across Asia transform these insights into culturally relevant, high-impact creative executions."

The predictive AI technology utilised by FreakOut analyses visual elements such as logos, call-to-actions, and product images. Drawn from behavioural research data, including eye tracking and fast-response test data, the AI delivers predictions about the potential impact of advertising campaigns. This represents a shift from depending solely on intuition to using data-driven, actionable insights for creative optimisation.

Mike Storm, COO and Partner at Neurons, spoke on the potential benefits of their AI technology for brand impact. "We're excited to support FreakOut in bringing AI-powered creative insights to brands across Asia. With Neurons AI, brands can improve brand impact quickly by testing and optimising their ads before launch. This way, they make sure only the best-performing creatives make it to market," stated Storm.

The partnership promises to advance decision-making processes for ad placements through detailed attention scoring and heatmap analyses. It enables faster and more intelligent choices concerning creative elements and their placements across various ad formats, whether they be Rich Media or Connected TV ads.

This collaboration underscores the combination of scientific precision in attention capture with the creative expertise of FreakOut's local teams, who are adept at weaving cultural understanding and current market trends into advertising campaigns. "Understanding consumer attention is a science, but creating compelling content is an art," noted Mohitosh Neghandi, Director of Product, Marketing and Regional Business of FreakOut SEA. "This partnership brings together both elements to deliver unprecedented creative effectiveness."

FreakOut's new AI-driven optimisation toolset is now available throughout Southeast Asia, offering businesses the opportunity to enhance their advertising campaigns significantly through a blend of predictive AI technology and local market insights.