Bridgehead expands internationally with Adelaide office

Bridgehead has announced the opening of a new office in Adelaide, Australia, as part of its international expansion efforts.

The establishment of the office in Adelaide represents an important development in Bridgehead's global expansion strategy. The city, noted for its thriving innovation ecosystem and conducive business environment, is expected to serve as a significant hub for companies eyeing entry and expansion in Australia and neighbouring markets.

"We are excited to establish our Bridgehead office in Adelaide, which offers a gateway to both the European market and the broader North American region," commented Paul McIntosh, Managing Director of Bridgehead. "Adelaide's burgeoning sectors, including technology, defense, Enterprise Tech / SaaS and manufacturing, present tremendous potential for our clients. This new office will enhance our ability to offer tailored market entry and expansion solutions, ensuring Australian based businesses have access to local expertise to help navigate the complexities of international growth with confidence."

The Adelaide office will offer a variety of services, such as market entry strategies, market intelligence, regulatory guidance, sales as a service, and strategic advisory. It will be supported by local experts and global resources, enabling Bridgehead to assist businesses in entering the European and North American markets while providing insights that are critical for success across multiple regions.

The office will not only facilitate Australian operations but also act as a springboard for businesses seeking to expand into key Asia-Pacific markets, including Japan and Southeast Asia. This development further solidifies Bridgehead's position as a reputable partner in global business expansion.

Just recently, Bridgehead has celebrated 15 years in business. After leading commercial teams at major blue chip companies including Cisco, Lego, and the BBC, Paul McIntosh, Founder and CEO, gained invaluable insights into effective sales and marketing strategies. Fueled by a passion for nurturing budding businesses, The Mustard Concept (rebranded as Bridgehead in 2019) was established in 2009. 

Bridgehead crafts bespoke Go-To-Market (GTM) strategies to empower startups and scale-ups to achieve successful market entry in both domestic and new international markets within 90 days. McIntosh's journey began with just a desk, phone, and laptop. He signed his first client within an impressive 90-day timeframe. Since then, Bridgehead has facilitated the market entry of over 80 startups and scale-ups.

Commenting on Bridgehead's future goals, McIntosh said, "We have ambitious plans to expand our footprint with additional offices in the US and a further four across Europe & Australia. Additionally, we are gearing up to launch a revolutionary SaaS/AI platform. This cutting-edge tool will streamline the market entry process, enabling startups and scale-ups to swiftly validate their concepts.

Bridgehead is a consulting firm specialising in international business expansion, offering comprehensive go-to-market strategies and operational support to businesses worldwide. With a presence in major markets across the globe, Bridgehead helps organisations navigate complex regulatory landscapes, identify growth opportunities, and establish successful operations in new territories.