CMOtech Asia - Technology news for CMOs & marketing decision-makers
Story image
BlackLine appoints industry veteran Emily Campbell as new CMO
Mon, 15th Jan 2024

BlackLine, the leader in digital finance transformation, announced today the appointment of Emily Campbell as the company's chief marketing officer (CMO). An industry veteran, Campbell is set to lead BlackLine's global marketing strategy, capitalising on the growing worldwide demand for solutions fostering greater automation, efficiency, financial governance, and risk management.

As the new CMO, Emily Campbell will report directly to Co-CEO, Owen Ryan. Speaking of Campbell's new role, Ryan said, "Emily has a strong track record building and growing technology brands globally, with a particular focus on demand generation for enterprise sales. The diversity and success of her past experiences speak to her ability to drive effective results across all facets of marketing. Emily will be a critical part of our strategy as the premier accounting and finance platform for the Office of the CFO."

With over 25 years of experience in marketing leadership roles, Campbell brings a wealth of expertise to BlackLine's table. Prior to her appointment, she served as CMO at Infinite Electronics where she oversaw global brand marketing strategy, e-commerce, customer experience, communications, inside sales, and technical support. She also held the role of head of global marketing and digital innovation for Arrow Electronics, where she developed Arrow's e-commerce sales channel and led demand generation efforts across channels. Additionally, Campbell served in senior marketing and product management positions at Dell Technologies, enhancing her skill set over a span of 14 years.

Campbell expressed her enthusiasm about joining BlackLine, saying, "BlackLine represents a perfect blend of innovation and impact. I'm excited to help elevate awareness of the company's value proposition within the Office of the CFO, increase customer engagement, support growth initiatives, and strengthen our platform offering. It's not just about marketing a product or solution; it's about being a mission-critical part of our customers' digital finance transformation journeys and changing how their businesses operate and thrive in the modern world."

Emily Campbell holds a Bachelor of Science degree in Marketing and International Business from the University of Colorado. With her vast experience and educational background, Campbell is set to become an instrumental part of BlackLine's strategy in securing its position as the premier accounting and finance platform for the Office of the CFO.

BlackLine is a market-leading cloud platform that unifies data and processes for companies, bringing automation to repetitive work and adding a new layer of accountability through visibility. The company currently helps more than 4,300 customers globally to close quicker with comprehensive and accurate results. BlackLine was the pioneer in the cloud financial closed market and remains an industry leader, trusted by large enterprises and midsize businesses embarking on their digital finance transformation journey.