Avalara earns Trusted Seller status on TrustRadius platform
Avalara has been verified as a Trusted Seller on TrustRadius, a buyer intelligence platform for business technology.
The Trusted Seller verification acknowledges companies that maintain up-to-date product information, engage in ethical review generation, and respond to customer feedback on their TrustRadius profiles. Avalara now features a Trusted Seller badge, indicating authentic reviews and current product information for prospective buyers.
Liz Armbruester, EVP of Customer and Compliance Operations at Avalara, commented, "Our latest recognition from TrustRadius as a Trusted Seller reinforces Avalara's commitment to deliver value to our customers, providing a faster, easier, and more accurate, reliable, and valuable experience every day. Thank you to all our customers and partners who put their trust in us and our products."
The Trusted Seller badge is an update to TrustRadius's former TRUE program, which stands for Transparent, Responsive, Unbiased, and Ethical. The updated verification adds additional criteria, setting a higher standard that not all companies may achieve.
To qualify as a Trusted Seller, companies must regularly source at least ten reviews annually, openly disclose their review sourcing methods, provide opportunities for honest feedback, read and respond to reviews as necessary, and keep their product profiles updated with the latest information.
Recently, Avalara received the 2025 Buyer's Choice Award from TrustRadius, recognising the company for offering superior capabilities, excellent value for price, and strong customer relationships.
