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Amperity has been recognised as a leader in the Customer Data Platform category within Snowflake's latest Modern Marketing Data Stack report.
Snowflake's report, titled "Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity," identifies crucial technologies used by marketers to leverage AI, data gravity, and privacy. An analysis of usage patterns from approximately 9,800 customers revealed 10 categories vital for building marketing data stacks that capitalise on AI advancements.
The report delves into a significant shift in the marketing landscape, leading to emerging trends such as data-empowerment for marketers and new techniques for measuring marketing effectiveness. Key categories identified include Marketing and Advertising Tools & Platforms, Analytics & Data Capture, Enrichment & Hygiene, Identity & Onboarding, and Customer Data Platforms, among others.
Chief Marketing Officer at Snowflake, Denise Persson, commented, "In a new age of innovation, we're witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides."
Persson continued, "Amperity has distinguished itself as a leader in the Customer Data Platform category by transforming its approach to AI-driven data management. This empowers our joint customers to unify and activate high-quality customer data at scale within Snowflake's AI Data Cloud, maximizing their marketing budget efficiency and activation effectiveness."
Amperity's recognition in the report highlights its prowess in data activation solutions tailored for operational marketing tools, marking it as an influential force in creating accessible data solutions. The report underscores technologies like customer data platforms and reverse ETL providers that facilitate faster and easier data activation for marketing initiatives.
Commenting on the recognition, Curt Lockton, Senior Vice President of Partnerships at Amperity, stated, "We are honored to be recognized as a leader in the Customer Data Platform category by Snowflake. This acknowledgment underscores our shared vision to empower marketers with AI-ready, identity-resolved customer data. By enabling brands to create a true 360-degree view of their customers, Amperity and Snowflake are ushering in a new phase of data-driven marketing, turning deep insights into actionable strategies, driving enhanced engagement, stronger loyalty, and substantial revenue growth."
