CMOtech Asia - Technology news for CMOs & marketing decision-makers
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Expert Opinions - Page 5

AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia
Data Analytics

AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia

AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.

By Aaron Crowe • 6 min read • Mon, 12th Jan 2026
Why accurate address data is the first line of identity verification
Digital Transformation

Why accurate address data is the first line of identity verification

Accurate address data is emerging as a critical, often overlooked weapon in the fight for reliable digital identity verification and fraud control.

By Bobby Joseph • 4 min read • Wed, 7th Jan 2026
The email you almost sent: Why skipping verification costs you customers
Data Protection

The email you almost sent: Why skipping verification costs you customers

Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.

By Edmund Ng • 5 min read • Tue, 30th Dec 2025
From click to delivery: How bad data breaks the eCommerce experience
Customer Experience

From click to delivery: How bad data breaks the eCommerce experience

Bad data is quietly wrecking Asia's eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.

By Bobby Joseph • 5 min read • Tue, 30th Dec 2025
Martech expert reveals the 'customer decisioning blueprint'
Data Analytics

Martech expert reveals the 'customer decisioning blueprint'

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

By Satya Upadhyaya • 7 min read • Thu, 18th Dec 2025
Martech experts discuss future of customer data platforms, interoperability and AI
Data Analytics

Martech experts discuss future of customer data platforms, interoperability and AI

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

By Staff Writer • 7 min read • Thu, 18th Dec 2025
2026 Marketing predictions: Why OOH could take centre stage
Customer Experience

2026 Marketing predictions: Why OOH could take centre stage

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

By Kevin Smyth • 2 min read • Wed, 17th Dec 2025
Four predictions for brand success with visual media in 2026
Customer Experience

Four predictions for brand success with visual media in 2026

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

By Tal Lev-Ami • 5 min read • Tue, 16th Dec 2025
How non-technical teams can learn to embrace AI
DevOps

How non-technical teams can learn to embrace AI

Non-technical teams can learn to embrace AI by champion-led experiments, simple tools and clear leadership to boost productivity safely.

By Caitlin Stephens • 6 min read • Tue, 16th Dec 2025
Understanding the holiday shopper: A retailer's guide to winning the season
Customer Experience

Understanding the holiday shopper: A retailer's guide to winning the season

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

By Brendan Straw • 5 min read • Tue, 16th Dec 2025
Experts weigh in on marketing's redundancy crisis in Age of AI
Digital Transformation

Experts weigh in on marketing's redundancy crisis in Age of AI

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.

By Sean Mitchell • 8 min read • Tue, 16th Dec 2025
PvX ROAS insights: What Is driving UA performance today
Gaming

PvX ROAS insights: What Is driving UA performance today

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

By Zhen Jie Sim • 10 min read • Mon, 15th Dec 2025
Enterprises race to modernise asset management as digital demands rise
Data Analytics

Enterprises race to modernise asset management as digital demands rise

Enterprises ditch paper and patchwork systems for integrated, predictive asset platforms as digital transformation becomes imperative.

By Iman Ghodosi • 4 min read • Fri, 12th Dec 2025
Beyond the hype: The future of AI communications
Customer Experience

Beyond the hype: The future of AI communications

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

By Becky Straker • 6 min read • Thu, 11th Dec 2025
For China to lead in AI, it must first master its data foundation
Data Analytics

For China to lead in AI, it must first master its data foundation

China's vast data economy faces hurdles from poor data quality, prompting a push to build a clean, reliable foundation crucial for AI leadership.

By Edmund Ng • 4 min read • Fri, 5th Dec 2025
2026 Predictions: Marketing and ad trends across APAC
Marketing Technologies

2026 Predictions: Marketing and ad trends across APAC

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

By Nexxen • 7 min read • Thu, 4th Dec 2025
Why clean, accurate data matters for better healthcare delivery
Digital Transformation

Why clean, accurate data matters for better healthcare delivery

Accurate patient data is vital for healthcare, improving communication, billing, and care quality through robust data cleansing and real-time validation.

By Edmund Ng • 4 min read • Thu, 4th Dec 2025
Why multilingual messaging is becoming essential for shopify's global future
Customer Experience

Why multilingual messaging is becoming essential for shopify's global future

Shopify merchants face a new challenge: real-time multilingual messaging to support global shoppers beyond translated storefronts, boosting trust and sales.

By David Hayes • 5 min read • Wed, 26th Nov 2025
Revolutionising creator - Audience monetisation through multilingual messaging
Data Analytics

Revolutionising creator - Audience monetisation through multilingual messaging

Msg1 introduces multilingual messaging to help creators monetise meaningful, direct conversations with global audiences beyond language barriers.

By David Hayes • 5 min read • Tue, 25th Nov 2025