CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia
Guides
#
chatbots
#
customer data platforms
#
customer experience
#
marketing automation
#
marketing technologies
Search
Stories by Stephen Schwalger
Seven Ways to Achieve Maximum Value from a CDP Deployment
Tue, 23rd May 2023
#
big data
#
it training
#
bi
In the case of Customer Data Platform (CDP) deployment, to maximise its success, a process of human transformation needs to be followed.