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AI agents vs AI automations: how to get the mix right in your future marketing strategy

Digital Transformation

AI agents vs AI automations: how to get the mix right in your future marketing strategy

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

By Pipin Firmansyah • 4 min read • Thu, 19th Mar 2026

The new world of GEO - are you ready?

Marketing Technologies

The new world of GEO - are you ready?

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

By Pipin Firmansyah • 5 min read • Tue, 17th Mar 2026

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

Marketing Technologies

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

By Pipin Firmansyah • 5 min read • Fri, 13th Mar 2026