CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia
Guides
#
ai agents
#
customer data platforms
#
customer experience
#
marketing automation
#
marketing technologies
Search

Stories by Joyce Gordon

Story image
Unleash the potential of AI and elevate customer-centric marketing
Tue, 23rd Apr 2024
#
hyperscale
#
public cloud
#
cx
Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.
Story image
Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
#
cx
#
martech
#
personalisation
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.