Stories by Joyce Gordon
Unleash the potential of AI and elevate customer-centric marketing
Tue, 23rd Apr 2024
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hyperscale
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public cloud
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cx
Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.
Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
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cx
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martech
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personalisation
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.