CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia

Global Stories

Written by Cary Lockwood

How investing in card-linked loyalty programs can improve customer retention
Data Analytics

How investing in card-linked loyalty programs can improve customer retention

Retailers can improve customer retention and secure repeat business through card-linked loyalty programs that remove friction and inconvenience for shoppers.

By Cary Lockwood • 4 min read • Tue, 1st Feb 2022
How retailers can accelerate their business through card-linked loyalty programs
Data Analytics

How retailers can accelerate their business through card-linked loyalty programs

Card-linked loyalty programs offer a seamless way for retailers to build stronger customer relationships. Find out the benefits in this article.

By Cary Lockwood • 4 min read • Thu, 2nd Dec 2021
Five reasons merchants must invest in open ecosystem loyalty programs
Fintech

Five reasons merchants must invest in open ecosystem loyalty programs

The booming eCommerce sector has increased competition in the retail industry, leading to a focus on customer experience and loyalty programs.

By Cary Lockwood • 5 min read • Wed, 10th Nov 2021
How card-linked loyalty programs will take eCommerce to the next level
Customer Relationship Management

How card-linked loyalty programs will take eCommerce to the next level

A card-linked loyalty program can help retailers and service providers take their eCommerce to the next level in several ways.

By Cary Lockwood • 3 min read • Thu, 14th Oct 2021
How open ecosystem, card-linked loyalty programs are changing Australian retail
Customer Relationship Management

How open ecosystem, card-linked loyalty programs are changing Australian retail

As we transition away from cookie-based advertising, confusion around last-click attribution will dissolve in favour of card-linked platforms.

By Cary Lockwood • 3 min read • Wed, 29th Sep 2021
Businesses urged to improve customer experience through card-linked loyalty programs
Customer Relationship Management

Businesses urged to improve customer experience through card-linked loyalty programs

Retailers that improve the customer experience are better placed to improve revenue and profits amid growing competition, writes Loyalty Now CEO Cary Lockwood.

By Cary Lockwood • 4 min read • Fri, 27th Aug 2021