CMOtech Asia - Technology news for CMOs & marketing decision-makers

Stories by Brendan Straw

Global Stories

Written by Brendan Straw

Understanding the holiday shopper: A retailer's guide to winning the season

Customer Experience

Understanding the holiday shopper: A retailer's guide to winning the season

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

By Brendan Straw • 5 min read • Tue, 16th Dec 2025

Stories from Other Regions

Written by Brendan Straw

The rise of the strategic stock-up shopper

The rise of the strategic stock-up shopper

Sales events are now planning windows for households, with 70% of Australian adults bulk-buying at least one category, a survey shows.

By Brendan Straw • 4 min read • Tue, 2nd Jun 2026