CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia

Stories by Brendan Maree

Global Stories

Written by Brendan Maree

Rising to the contact centre security challenge in the era of COVID-19
Customer Relationship Management

Rising to the contact centre security challenge in the era of COVID-19

Amid the COVID-19 pandemic, Australian contact centres are adopting remote working arrangements, but experts warn of increased cyber attack risks.

By Brendan Maree • 3 min read • Fri, 10th Jul 2020
Why creating an eco-system of interconnected apps can make your business stronger
Customer Relationship Management

Why creating an eco-system of interconnected apps can make your business stronger

Creating a unified eco-system of interconnected apps can give businesses a competitive edge by enhancing data aggregation and improving customer experience.

By Brendan Maree • 3 min read • Mon, 10th Feb 2020
Why SD-WAN and cloud make a powerful combination
Unified Communications

Why SD-WAN and cloud make a powerful combination

Amid Australia's cloud computing boom, SD-WAN emerges as the key to optimising networks for mission-critical applications and ensuring reliable performance.

By Brendan Maree • 3 min read • Mon, 25th Nov 2019
Why embracing cloud-based communication applications can give retailers a boost – 8x8
Unified Communications

Why embracing cloud-based communication applications can give retailers a boost – 8x8

For the Australian retail sector, finding ways to cut costs and improve productivity has never been more important.

By Brendan Maree • 5 min read • Wed, 28th Aug 2019
How AI benefits customer service
Customer Relationship Management

How AI benefits customer service

Advanced analytics techniques for customer care are finally moving from the lab to production, using machine learning and AI to find context in customer data.

By Brendan Maree • 4 min read • Mon, 25th Feb 2019
Tearing down international borders with cloud-based communication
Customer Relationship Management

Tearing down international borders with cloud-based communication

Companies with global aspirations face challenges in deploying effective communications infrastructure, but cloud-based platforms offer a solution.

By Brendan Maree • 4 min read • Fri, 9th Feb 2018

Stories from Other Regions

Written by Brendan Maree

Why supply chain companies should adopt cloud-based communications
Unified Communications

Why supply chain companies should adopt cloud-based communications

Australia's GBP £97 billion supply chain industry is rapidly adopting cloud comms to enhance efficiency, cut costs, and stay competitive amid growing pressure.

By Brendan Maree • 5 min read • Wed, 13th Nov 2019