Stories by Ben Chamlet
How first-party data supports Australia’s current spotlight on privacy
Mon, 23rd Sep 2024
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martech
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cdp
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personal computing devices
Australia’s Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.
Five steps to enhance your data strategy using AI
Tue, 30th Jul 2024
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cx
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martech
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cdp
Twilio's new report outlines five critical steps for enhancing your data strategy with AI, focusing on personalisation and real-time data activation.