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SVOD stories
Hireup debuts national campaign with real community
Last month
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martech
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digital entertainment
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social media
Hireup launches a national campaign starring its own community, challenging tokenistic disability portrayals across Australian screens.
StarHub unveils Lunar New Year 2026 bundle bonanza
Mon, 26th Jan 2026
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uc
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cx
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martech
StarHub launches Lunar New Year 2026 bundles in Singapore, dangling HBO Max, broadband freebies and 5G line and device discounts.
DoubleVerify unveils streaming tool with IMDb data
Tue, 13th Jan 2026
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ai
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imdb
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ces
DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.
Explainer: Should Big Tech own Hollywood?
Tue, 9th Dec 2025
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physical security
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digital entertainment
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genai
Netflix's USD $72 billion bid for Warner Bros raises a stark question: is Hollywood's future in the hands of Silicon Valley's algorithms?.
AI & data to transform marketing & media by 2025
Fri, 20th Dec 2024
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data analytics
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cx
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martech
By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.
New SAS service overcomes subscription fatigue for media companies
Tue, 17th May 2022
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data analytics
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martech
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digital entertainment
SAS has launched SAS 360 Match which helps media companies move towards a AVOD model to generate revenue as subscribers cancel.
Video-streaming services to see a boom as people stay at home
Tue, 17th Mar 2020
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digital entertainment
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netflix
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video
Most of the world's economy is contingent around people leaving their houses; now, a 'stay at home economy' will see a meteoric boom.