CMOtech Asia - Technology news for CMOs & marketing decision-makers
Asia
International Women’s Day
391 opinions Read now

Guides

#
ai agents
#
customer data platforms
#
customer experience
#
digital signage
#
marketing automation

Search

Firefly Studios stories

Runway gen4.5 x firefly 2000x876

Adobe partners with Runway to power pro AI video tools

Fri, 19th Dec 2025
#
saas
#
martech
#
genai
Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.
Premiere

Adobe adds dedicated YouTube Shorts tools to Premiere

Sat, 13th Dec 2025
#
martech
#
digital entertainment
#
genai
Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.
Digital artist working at desk with colorful digital artwork and tools

Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop

Fri, 21st Nov 2025
#
martech
#
genai
#
ai
Adobe integrates Google's Gemini 3 Nano Banana Pro AI into Firefly and Photoshop, offering Creative Cloud users enhanced image generation and editing options.
Creative workspace artists sketching designers using digital tablets abstract ai patterns

Exclusive: Bosch on blending AI with human creativity

Thu, 30th Oct 2025
#
digital transformation
#
martech
#
llms
Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.
Joe

Exclusive: Adobe's Firefly is to reshape creative pipelines

Thu, 30th Oct 2025
#
martech
#
personalisation
#
cdp
Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.
Thinkstockphotos 977398052

Firefly's journey from $100 to the Deloitte Fast 50 in just four years

Mon, 14th Jan 2019
#
martech
#
deloitte
#
marketing
With just NZD $100 and an Auckland bedroom, Firefly soared to the Deloitte Fast 50, achieving a near-NZD $2 million turnover and 254% growth annually.
Geddon 2k17

Armageddon 2017 roundup: The best and worst moments from the show

Tue, 24th Oct 2017
#
gaming
#
digital entertainment
#
cosplay
Auckland Armageddon 2017 dazzled with star-studded guests like Nathan Fillion and Jessica Nigri, but rainy weather and sparse stalls clouded the excitement.
Wba firefly 2

Firefly named finalist in two Westpac Business Awards categories

Fri, 25th Aug 2017
#
martech
#
marketing
#
smb
The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
Fallback

Original Stronhold developers to release Stronghold Crusader 2

Thu, 13th Mar 2014
#
gaming
#
digital entertainment
#
firefly studios
Stronghold Crusader 2 is the long awaited sequel to Stronghold Crusader, a game many consider to be the definitive castle sim.