Olivier Vojetta joins Frontier Media AI to lead strategy & growth

Frontier Media AI has appointed Olivier Vojetta, a former Macquarie Bank strategist and author, as its new Head of Strategy and Growth.

This strategic move is intended to strengthen the agency's approach to artificial intelligence in marketing, with an increased emphasis on business outcomes and engagement at the boardroom level.

Vojetta joins Frontier Media AI from experience agency Yakkazoo, following a previous role as a fund derivatives trader in London. He is also recognised for having authored seven books. At Frontier, Vojetta will be responsible for leading AI strategy and business development, applying his experience from the finance sector to the agency's marketing model.

He commented on the evolving landscape of marketing, drawing parallels to the finance industry.

"Marketing is starting to look a lot like financial trading," Vojetta says. "In both, it's not the tools that win, it's the strategy behind them. Everyone's chasing AI outputs, but the real value lies in smarter inputs."

The appointment aligns with Frontier Media AI's intent to strengthen its role as a partner to C-suite executives, supporting chief executives, financial officers, and marketing officers as they respond to new challenges brought by artificial intelligence.

Matt Hunt, CEO of Frontier Media AI, believes that Vojetta's skill-set and approach align with the agency's ambitions.

"Olivier gets what the C-suite really cares about - results," says Frontier Media AI CEO Matt Hunt. "He's not here to hype AI. He's here to use it better, smarter and more strategically. He embodies our vision of fusing advanced tech, proprietary data and 25 years of marketing expertise."

Beyond his new role at Frontier Media AI, Vojetta heads Argonauts, the thought leadership series for VMG. The series is designed to connect senior leaders and foster discussions about the intersection of AI, creativity, and business competitiveness.

Vojetta's experience in financial markets also informs Frontier Media AI's approach. The agency operates under an outcome-based pricing structure, which connects fees to performance. This structure is supported by data, trigger-based insights, and execution principles which are adapted from methodologies used on the trading floor.

The agency began operations earlier in the month, launching Frontier OSTM, a proprietary AI operating system. This system is built to automate more than 100 marketing tasks spanning strategy, media, and creative functions.

Frontier Media AI's presence includes offices in Sydney, Melbourne, Brisbane, and Singapore, positioning itself as VMG's integrated agency across strategy, creative, and media.

Venetian Media Group (VMG), the parent company, owns various brands in Australia including Frontier Media AI, the out-of-home agency Revolution360, sports advisory firm Aspire Sports Management, Yakkazoo, and billboard company Captive Vision Outdoor.