Mortar AI launches MMM Pulse for rapid campaign impact insights

Mortar AI has introduced MMM Pulse, a new measurement solution aimed at helping brands demonstrate the impact of individual campaigns and marketing activities in a short time frame.

The product offers marketers the ability to evaluate the effect of specific campaigns, channels, or experiments without the complexity and duration typically associated with traditional modelling methods.

Campaign focus

MMM Pulse differs from Mortar AI's ongoing measurement product by providing a targeted approach to single campaigns or isolated marketing efforts. This solution is designed to use geo-experimentation, enabling analysis through controlled comparisons across different regions or segments. The method allows marketers to assess multi-channel strategies and identify the true incremental impact of their efforts.

Simplified process

According to Mortar AI, MMM Pulse is data-light and privacy-safe, requiring minimal inputs from users. It aims to address the need for a measurement tool that delivers results quickly while maintaining credibility and independence. Marketers and agencies are able to convert complex data into actionable insights that inform future investment decisions.

"Clients have been asking for this for years, a faster, more practical way to measure campaign-specific performance and uplift across real-world marketing activity. MMM Pulse delivers that. It gives teams a reliable way to generate meaningful insights heading into the new quarter and to back their decisions with causal proof, not platform-reported numbers," said James Zipeure, CEO, Mortar AI.

Key benefits

Among its primary advantages, MMM Pulse supports measurement of incremental campaign impact, identification of high-performing channels and regions, and validation of experimental marketing efforts. It also provides independent ROI verification for clients and stakeholders.

The tool is intended for marketers seeking quarterly evaluation of campaign performance as part of their planning and budget allocation. As businesses prepare for 2026, Mortar AI positions MMM Pulse as a means for teams to test marketing approaches with speed and confidence.

Company expansion

The launch of MMM Pulse coincides with a period of growth for Mortar AI. The company recently merged with Firehouse Technology to establish Mortar Tech, bolstering its proprietary technology capabilities. Mortar AI has also extended its international presence with the opening of an office in Singapore. In September, the company appointed Paul Sigaloff, former chief revenue and growth officer at oOh!media and APAC head of Yahoo, as global chief customer officer.

"It gives teams a reliable way to generate meaningful insights heading into the new quarter and to back their decisions with causal proof, not platform-reported numbers," said Zipeure.