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    <loc>https://cmotech.asia/story/adobe-expands-creative-agent-across-apps-with-new-ai-tools</loc>
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        <news:name>CMOtech Asia</news:name>
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      <news:publication_date>2026-11-11T03:00:00+13:00</news:publication_date>
      <news:title>Adobe expands Creative Agent across apps with new AI tools</news:title>
      <news:keywords>Adobe, Google drive, Slack, Photoshop, HDR, Motion graphics, Workflow Automation, Lightroom, Generative AI (GenAI), Adobe Firefly, Artificial Intelligence (AI), Premiere Pro, Model Context Protocol (MCP)</news:keywords>
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    <lastmod>2026-11-11T03:00:06+13:00</lastmod>
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    <loc>https://cmotech.asia/story/adform-adds-three-senior-hires-to-boost-apac-growth</loc>
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        <news:name>CMOtech Asia</news:name>
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      <news:publication_date>2026-11-10T16:15:52+13:00</news:publication_date>
      <news:title>Adform adds three senior hires to boost APAC growth</news:title>
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    <lastmod>2026-11-10T16:30:06+13:00</lastmod>
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  <url>
    <loc>https://cmotech.asia/story/the-trade-desk-makes-anz-apac-leadership-changes</loc>
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        <news:name>CMOtech Asia</news:name>
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      <news:publication_date>2026-11-10T14:51:12+13:00</news:publication_date>
      <news:title>The Trade Desk makes ANZ &amp; APAC leadership changes</news:title>
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    <lastmod>2026-11-10T15:00:07+13:00</lastmod>
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  <url>
    <loc>https://cmotech.asia/story/australian-websites-fail-usability-test-says-testmate</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
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      <news:publication_date>2026-11-10T10:30:00+13:00</news:publication_date>
      <news:title>Australian websites fail usability test, says Testmate</news:title>
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    <lastmod>2026-11-10T10:30:06+13:00</lastmod>
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  <url>
    <loc>https://cmotech.asia/story/why-ai-trusted-data-and-human-judgement-will-define-customer-experience-for-the-year-ahead</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
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      <news:publication_date>2026-11-09T15:20:00+13:00</news:publication_date>
      <news:title>Why AI, Trusted Data and Human Judgement Will Define Customer Experience for the Year Ahead</news:title>
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    <lastmod>2026-11-09T15:30:05+13:00</lastmod>
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  <url>
    <loc>https://cmotech.asia/story/predictions-why-ai-customer-context-and-measurable-value-will-define-loyalty-in-2027</loc>
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        <news:name>CMOtech Asia</news:name>
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      <news:publication_date>2026-11-09T15:09:00+13:00</news:publication_date>
      <news:title>Predictions: Why AI, Customer Context and Measurable Value Will Define Loyalty in 2027</news:title>
      <news:keywords>Customer Relationship Management (CRM), Customer service, Digital Transformation, Opinion, Customer Experience (CX), APAC, Marketing Technologies (MarTech), Customer engagement, Personalisation, Customer Loyalty, Customer data, Amperity, Artificial Intelligence (AI), Billy Loizou</news:keywords>
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    <lastmod>2026-11-09T15:15:06+13:00</lastmod>
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  <url>
    <loc>https://cmotech.asia/story/forrester-says-ai-will-shape-75-of-b2b-buys-by-2027</loc>
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        <news:name>CMOtech Asia</news:name>
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      <news:publication_date>2026-11-05T19:59:28+13:00</news:publication_date>
      <news:title>Forrester says AI will shape 75% of B2B buys by 2027</news:title>
      <news:keywords>Productivity, CMO, Digital Transformation, Machine learning (ML), Content Creation, Market research, Artificial Intelligence (AI), AI Ethics &amp; Governance, AI Agents (Agentic AI), Forrester Research</news:keywords>
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    <lastmod>2026-11-05T20:00:06+13:00</lastmod>
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  <url>
    <loc>https://cmotech.asia/story/predictions-experts-discuss-the-future-of-loyalty-in-the-age-of-ai</loc>
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        <news:name>CMOtech Asia</news:name>
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      <news:publication_date>2026-11-05T19:13:00+13:00</news:publication_date>
      <news:title>Predictions: Experts Discuss the Future of Loyalty in the age of AI</news:title>
      <news:keywords>Customer Relationship Management (CRM), Mastercard, Digital marketing, Opinion, Customer Experience (CX), APAC, Customer engagement, Personalisation, Customer Loyalty, Rewards, Amperity, Data Privacy, Artificial Intelligence (AI), Eagle Eye, Retail, Aaron Crowe</news:keywords>
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    <lastmod>2026-11-05T19:15:05+13:00</lastmod>
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    <loc>https://cmotech.asia/story/the-power-of-partnerships-and-interoperability-in-loyalty</loc>
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        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-11-05T17:00:00+13:00</news:publication_date>
      <news:title>The Power of Partnerships and Interoperability in Loyalty</news:title>
      <news:keywords>Customer Relationship Management (CRM), Qantas, Opinion, Customer Experience (CX), APAC, Loyalty programmes, Customer engagement, Customer Loyalty, Customer data, MoEngage, Amperity, Interoperability, Australia &amp; New Zealand, Australian, Eagle Eye, Partnerships, Aaron Crowe, Braze</news:keywords>
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    <lastmod>2026-11-05T17:15:06+13:00</lastmod>
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    <loc>https://cmotech.asia/story/virtue-asia-v47-col-unveil-brand-backed-microdramas</loc>
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        <news:name>CMOtech Asia</news:name>
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      <news:publication_date>2026-11-05T11:00:00+13:00</news:publication_date>
      <news:title>Virtue Asia, V47 &amp; COL unveil brand-backed microdramas</news:title>
      <news:keywords>Streaming, Digital Media, Intellectual property, Content Creation, Singapore, Advertising Technologies (Adtech), Asia, Internet Protocol (IP), Storytelling, Chinese</news:keywords>
    </news:news>
    <lastmod>2026-11-05T11:00:09+13:00</lastmod>
  </url>
  <url>
    <loc>https://cmotech.asia/story/asian-travellers-embrace-ai-for-planning-not-booking</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-11-04T18:55:32+13:00</news:publication_date>
      <news:title>Asian travellers embrace AI for planning, not booking</news:title>
      <news:keywords>Japan, South Korea, Vietnam, Malaysia, Taiwan, Singapore, Indonesia, Hong Kong, Reviews, Asia, Thailand, Philippines, Technology Gifts, Artificial Intelligence (AI), India, Agoda, AI Agents (Agentic AI)</news:keywords>
    </news:news>
    <lastmod>2026-11-04T19:00:06+13:00</lastmod>
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  <url>
    <loc>https://cmotech.asia/story/there-is-no-such-place-as-apac</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-11-04T15:35:00+13:00</news:publication_date>
      <news:title>There is no such place as APAC</news:title>
      <news:keywords>Vietnam, Digital marketing, Opinion, APAC, Content Creation, Taiwan, Indonesia, Public Relations, Thailand, Commerce, Influencer Marketing, Affiliate Marketing, eCommerce, Consumer Trust, Social commerce, Southeast Asia, Wendy Wang</news:keywords>
    </news:news>
    <lastmod>2026-11-04T15:45:06+13:00</lastmod>
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  <url>
    <loc>https://cmotech.asia/story/malaysia-film-awards-shift-to-digital-screening-platform</loc>
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        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-11-04T15:30:53+13:00</news:publication_date>
      <news:title>Malaysia film awards shift to digital screening platform</news:title>
      <news:keywords>Intellectual property, Malaysia, Film Festival, Digital Rights Management (DRM), Silver Trak Digital, Hard Drives</news:keywords>
    </news:news>
    <lastmod>2026-11-04T15:45:08+13:00</lastmod>
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    <loc>https://cmotech.asia/story/one-in-five-singapore-clinics-lack-own-website-link</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-10-30T15:56:00+13:00</news:publication_date>
      <news:title>One in five Singapore clinics lack own website link</news:title>
      <news:keywords>Whatsapp, Websites, Ministry of Health, Digital marketing, Search Engine Optimisation (SEO), Singapore, Google maps, ChatGPT, Artificial Intelligence (AI), Healthcare</news:keywords>
    </news:news>
    <lastmod>2026-10-30T16:00:07+13:00</lastmod>
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    <loc>https://cmotech.asia/story/oracle-launches-media-fabric-to-join-production-streaming</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-10-29T20:14:00+13:00</news:publication_date>
      <news:title>Oracle launches Media Fabric to join production &amp; streaming</news:title>
      <news:keywords>Oracle, Copyright, Streaming, Digital Media, Broadcasting, Intellectual property, Content Creation, Advertising Technologies (Adtech), Oracle Cloud, Content delivery network (CDN), Oracle Cloud Infrastructure (OCI), Application infrastructure, Generative AI (GenAI), Artificial Intelligence (AI), Open Standards</news:keywords>
    </news:news>
    <lastmod>2026-10-29T20:15:06+13:00</lastmod>
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    <loc>https://cmotech.asia/story/lacuna-joins-iab-europe-transparency-consent-framework</loc>
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        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-10-28T20:17:00+13:00</news:publication_date>
      <news:title>Lacuna joins IAB Europe transparency &amp; consent framework</news:title>
      <news:keywords>Data Protection, New Zealand Telecommunications Forum (TCF), Singapore, General Data Protection Regulation (GDPR), Advertising Technologies (Adtech), Measurement, Personal data, Europe (European), Data Privacy, ePrivacy Directive, DSP, European Union (EU)</news:keywords>
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    <lastmod>2026-10-28T20:30:06+13:00</lastmod>
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    <loc>https://cmotech.asia/story/meta-survey-finds-most-asia-pacific-small-firms-use-ai</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-10-28T19:27:00+13:00</news:publication_date>
      <news:title>Meta survey finds most Asia-Pacific small firms use AI</news:title>
      <news:keywords>Education, Learning &amp; Training, Productivity, Small Business (SMB), Japan, Vietnam, APAC, Malaysia, Content Creation, Taiwan, Singapore, Indonesia, Planning, Hong Kong, Advertising Technologies (Adtech), Thailand, Meta, Data Security, YouGov, Data Privacy, Australian, Artificial Intelligence (AI), Customer Support, eCommerce, Digital Skills, India, Translation</news:keywords>
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    <lastmod>2026-10-28T19:30:06+13:00</lastmod>
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    <loc>https://cmotech.asia/story/doubleverify-names-apac-winners-in-first-regional-awards</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-10-27T04:15:00+13:00</news:publication_date>
      <news:title>DoubleVerify names APAC winners in first regional awards</news:title>
      <news:keywords>Social Media, APAC, Indonesia, Advertising Technologies (Adtech), Thailand, Philippines, Reckitt, Artificial Intelligence (AI), Shiseido, United Kingdom (UK), India, DoubleVerify, PepsiCo, Connected TV</news:keywords>
    </news:news>
    <lastmod>2026-10-27T04:15:05+13:00</lastmod>
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    <loc>https://cmotech.asia/story/nexxen-s-2027-apac-predictions-four-shifts-set-to-reshape-tv-and-digital-advertising</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-10-26T16:22:00+13:00</news:publication_date>
      <news:title>Nexxen's 2027 APAC Predictions: Four Shifts Set to Reshape TV and Digital Advertising</news:title>
      <news:keywords>Streaming, Smart TV, Opinion, APAC, SVOD, Advertising Technologies (Adtech), Australian, DSP, Artificial Intelligence (AI), Nexxen, AI Agents (Agentic AI), Model Context Protocol (MCP), Connected TV, Josif Zanich Adam Hunt Janice Chan Andrew Dixon</news:keywords>
    </news:news>
    <lastmod>2026-10-26T16:30:06+13:00</lastmod>
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    <loc>https://cmotech.asia/story/forrester-warns-ai-costs-will-cut-b2c-marketing-plans</loc>
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        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-10-22T17:18:00+13:00</news:publication_date>
      <news:title>Forrester warns AI costs will cut B2C marketing plans</news:title>
      <news:keywords>Digital Strategy, Customer Experience (CX), Marketing Technologies (MarTech), Natural language processing (NLP), United States (US), Digital commerce, Artificial Intelligence (AI), United Kingdom (UK), eCommerce, AI Agents (Agentic AI), Forrester Research</news:keywords>
    </news:news>
    <lastmod>2026-10-22T17:30:06+13:00</lastmod>
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    <loc>https://cmotech.asia/story/lg-supplies-a-six-in-cabin-systems-for-genesis-gv90</loc>
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        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-21T04:31:00+13:00</news:publication_date>
      <news:title>LG supplies a six in-cabin systems for Genesis GV90</news:title>
      <news:keywords>YouTube, Netflix, OLED, SUV, Navigation, Zoom, Disney+, Touch screen, LG Electronics (LG)</news:keywords>
    </news:news>
    <lastmod>2026-10-21T06:00:09+13:00</lastmod>
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  <url>
    <loc>https://cmotech.asia/story/lg-wins-renault-van-cockpit-deal-for-e-tech-electric</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-10-20T01:52:00+13:00</news:publication_date>
      <news:title>LG wins Renault van cockpit deal for E-Tech Electric</news:title>
      <news:keywords>Electric vehicles (EVs), Asia, Fleet Management, Vehicles, LG Electronics (LG)</news:keywords>
    </news:news>
    <lastmod>2026-10-20T05:45:05+13:00</lastmod>
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  <url>
    <loc>https://cmotech.asia/story/airborneo-taps-the-xmakers-to-shape-brand-experience</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-10-16T16:00:00+13:00</news:publication_date>
      <news:title>AirBorneo taps The XMakers to shape brand experience</news:title>
      <news:keywords>Investment, Customer Experience (CX), Aviation, Malaysia, Trade, Singapore, Advertising Technologies (Adtech), Customer Journey, Tourism, Hospitality, Food and Beverage</news:keywords>
    </news:news>
    <lastmod>2026-10-16T16:00:34+13:00</lastmod>
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  <url>
    <loc>https://cmotech.asia/story/sqreem-wins-singapore-government-digital-analytics-role</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-12T15:35:00+13:00</news:publication_date>
      <news:title>SQREEM wins Singapore government digital analytics role</news:title>
      <news:keywords>Data Protection, Public Sector, Data Analytics, Asia Pacific, Singapore, Data Privacy, Artificial Intelligence (AI), SQREEM Technologies</news:keywords>
    </news:news>
    <lastmod>2026-10-12T15:45:06+13:00</lastmod>
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  <url>
    <loc>https://cmotech.asia/story/plan-the-play-not-just-the-placement</loc>
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      <news:publication>
        <news:name>CMOtech Asia</news:name>
        <news:language>en</news:language>
      </news:publication>
      <news:publication_date>2026-10-12T14:38:00+13:00</news:publication_date>
      <news:title>Plan the play, not just the placement</news:title>
      <news:keywords>AFL, Opinion, Brisbane, Advertising Technologies (Adtech), Sydney, Seven Network, Digital Out of Home (DOOH), Ben Baker</news:keywords>
    </news:news>
    <lastmod>2026-10-28T11:15:06+13:00</lastmod>
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