https://cmotech.asia/story/atoms-ai-launches-google-ads-agent-for-small-firms CMOtech Asia en 2026-04-30T19:33:00+12:00 Atoms AI launches Google Ads Agent for small firms Marketing, Small Business (SMB), Data Analytics, Product Management, GitHub, Entrepreneurship, Advertising Technologies (Adtech), Marketing Automation, Google AdWords, OAuth, Low code & No code (LCNC), Open source, Startups, Artificial Intelligence (AI), eCommerce (e-Commerce), Chinese, Founders, AI Agents (Agentic AI), Search Engine Optimisation (SEO), Software-as-a-Service (SaaS) 2026-04-30T19:45:06+12:00 https://cmotech.asia/story/the-ai-visibility-gap-why-paid-owned-channels-are-no-longer-enough-for-b2b-tech CMOtech Asia en 2026-04-30T13:28:00+12:00 The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech Google, Marketing, B2B, Wikipedia, IT Department, Search engines, Reputation management, Opinion, Marketing strategy, Content Creation, Singapore, Public Relations, Bloomberg, Reuters, OpenAI, ChatGPT, Artificial Intelligence (AI), Southeast Asia, AI Ethics & Governance, Claude, Google Gemini, Perplexity, Search Engine Optimisation (SEO), United States (US), Generative AI (GenAI), AI Overviews, AI Monitoring (AIM), Patrick Keenan, Marketing Technologies (MarTech), Partner Programmes, Creative Technologies 2026-04-30T13:30:05+12:00 https://cmotech.asia/story/content-systems-in-b2b-tech-scaling-assets-across-channels CMOtech Asia en 2026-04-29T17:30:00+12:00 Content systems in B2B tech: Scaling assets across channels Marketing, Social Media, Data Protection, Small Business (SMB), Acronis, Spend management, Opinion, Marketing strategy, Content Creation, Indonesia, Public Relations, Customer Journey, Cyber resilience, Aspire, ROI, Enterprise Resource Planning (ERP), Storytelling, Southeast Asia, Cybersecurity, Patrick Keenan, Customer Experience (CX), Partner Programmes, Creative Technologies 2026-04-29T17:40:06+12:00 https://cmotech.asia/story/forrester-says-ai-is-upending-b2b-go-to-market-models CMOtech Asia en 2026-04-29T14:05:00+12:00 Forrester says AI is upending B2B go-to-market models Marketing, B2B, Branding, Sales, Digital Transformation, Search engines, B2B Marketing, Marketing strategy, Customer Centricity, Customer Journey, Marketing Automation, Measurement, Automation, ROI, Customer retention, Enterprise Resource Planning (ERP), Adaptive Planning, Artificial Intelligence (AI), Data Driven, Business Transformation, Customer Success, AI Agents (Agentic AI), Forrester, Customer Experience (CX), Change Management, Marketing Technologies (MarTech), Partner Programmes, Customer Data Platforms (CDP) 2026-04-29T14:10:08+12:00 https://cmotech.asia/story/build-or-buy-how-companies-should-manage-external-communications CMOtech Asia en 2026-04-28T15:30:00+12:00 Build or buy? How companies should manage external communications Social Media, Vietnam, Asia Pacific, Opinion, B2B Marketing, Singapore, Indonesia, Public Relations, Talent Attraction, Thailand, Consultancy, Startups, Market Growth, Southeast Asia, Change Management, Patrick Keenan 2026-04-29T14:25:05+12:00 https://cmotech.asia/story/teads-lg-ad-solutions-expand-ctv-pact-across-apac CMOtech Asia en 2026-04-27T20:20:00+12:00 Teads & LG Ad Solutions expand CTV pact across APAC Japan, Smart TV, South Korea, Greece, Vietnam, APAC, Malaysia, Broadband, Taiwan, Singapore, Indonesia, Hong Kong, Advertising Technologies (Adtech), Germany, Thailand, France, Switzerland, Philippines, Europe (European), Belgium, Hungary, Bulgaria, India, Partnerships, Austria, Connected TV, LG Ad Solutions, LG Electronics (LG), Unified Communications (UC), Marketing Technologies (MarTech), Digital Entertainment 2026-04-27T20:25:05+12:00 https://cmotech.asia/story/thought-leadership-in-b2b-tech-from-expertise-to-influence CMOtech Asia en 2026-04-27T18:44:00+12:00 Thought leadership in B2B tech: From expertise to influence Patrick Keenan, Social Media, Smart Cities, Digital Transformation, IT Department, Opinion, Marketing strategy, Content Creation, Singapore, Knowledge Management, Public Relations, Regulation, Customer Journey, Digital trade, Security, ST Engineering, Digital commerce, Artificial Intelligence (AI), AI Adoption, Market Growth, Business Transformation, Defence, Southeast Asia, Cybersecurity, Cloud Services, Customer Experience (CX), Commerce Systems, Partner Programmes, Creative Technologies, Marketing Technologies (MarTech) 2026-04-27T18:45:07+12:00 https://cmotech.asia/story/nestle-lazada-trial-ai-shopping-tools-in-southeast-asia CMOtech Asia en 2026-04-24T18:26:00+12:00 Nestlé & Lazada trial AI shopping tools in Southeast Asia Marketing, Online shopping, Vietnam, Malaysia, Singapore, Indonesia, Lazada, Customer engagement, Thailand, Nestlé, Conversational AI, Artificial Intelligence (AI), eCommerce (e-Commerce), Southeast Asia, CPG, Customer Experience (CX), Generative AI (GenAI), Marketing Technologies (MarTech) 2026-04-24T18:30:06+12:00 https://cmotech.asia/story/impact-com-deepens-youtube-tie-up-for-creator-marketing-82a2b1f7-181e-40d7-8bac-aa49be2d8434 CMOtech Asia en 2026-04-24T13:30:00+12:00 impact.com deepens YouTube tie-up for creator marketing YouTube, Video marketing, APAC, Content Creation, Singapore, Advertising Technologies (Adtech), Influencer Marketing, Digital Channels, Southeast Asia, Impact.com, Marketing Technologies (MarTech), Digital Entertainment, Creative Technologies 2026-04-24T13:35:05+12:00 https://cmotech.asia/story/emtek-expands-google-cloud-ai-tools-for-media-production CMOtech Asia en 2026-04-24T13:13:00+12:00 Emtek expands Google Cloud AI tools for media production Gaming, Marketing, Gmail, Visual effects, Digital Transformation, Captioning, Intellectual property, Google drive, Closed Captioning, Content Creation, Indonesia, VFX, Google Workspace, Transcription, Cloud, graph technology, Southeast Asia, AI Ethics & Governance, Google Cloud, AI Agents (Agentic AI), Generative AI (GenAI), Google, Physical Security, Digital Entertainment, Creative Technologies, Artificial Intelligence (AI), Google Cloud Next 2026-04-24T13:20:07+12:00 https://cmotech.asia/story/pubmatic-finds-co-viewing-lifts-ctv-ad-action-in-apac CMOtech Asia en 2026-04-23T19:30:00+12:00 PubMatic finds co-viewing lifts CTV ad action in APAC Vietnam, Asia Pacific, APAC, Singapore, Indonesia, Thailand, Philippines, Australian, India, Southeast Asia, PubMatic, Connected TV 2026-04-23T19:35:06+12:00 https://cmotech.asia/story/how-executive-profiling-drives-growth-in-b2b-tech CMOtech Asia en 2026-04-23T16:44:00+12:00 How executive profiling drives growth in B2B tech Patrick Keenan, Microsoft, Social Media, Salesforce, LinkedIn, Digital Transformation, IT Department, Opinion, Marketing strategy, Public Relations, Personal Branding, Regulation, Talent Attraction, Partner Programmes, Risk & Compliance, Trax, C-Suite, Artificial Intelligence (AI), Customer Expectations, Southeast Asia, Customer Data Platforms (CDP), Marketing Technologies (MarTech) 2026-04-23T16:55:05+12:00 https://cmotech.asia/story/coingecko-adds-market-intelligence-tools-partner-platform CMOtech Asia en 2026-04-23T16:09:00+12:00 CoinGecko adds market intelligence tools & partner platform Social Media, B2B, Data Analytics, Crypto, Fintech, Advertising Technologies (Adtech), Data Visualisation, B2C, Tokenisation, Decentralised finance, Web3, Artificial Intelligence (AI), Decentralized Finance (DeFi), Software-as-a-Service (SaaS), Marketing Technologies (MarTech) 2026-04-23T16:10:11+12:00 https://cmotech.asia/story/marketing-investment-in-b2b-tech-southeast-asia-must-do-better CMOtech Asia en 2026-04-22T20:10:00+12:00 Marketing investment in B2B tech - Southeast Asia must do better Marketing Technologies (MarTech), Creative Technologies, Customer Data Platforms (CDP), SmartPhones, Adobe Summit, Software, IBM, Salesforce, Adobe, Hardware, Digital Transformation, Opinion, Account-based Marketing, B2B Marketing, Content Creation, Singapore, Airwallex, Public Relations, HubSpot, Freshworks, Siemens, IT Infrastructure, Industrial Automation, Association of Southeast Asian Nations, Artificial Intelligence (AI), Southeast Asia, Partner Marketing, Search Engine Optimisation (SEO), Software-as-a-Service (SaaS), Patrick Keenan 2026-04-22T20:20:15+12:00 https://cmotech.asia/story/forrester-warns-ai-marketing-spend-lacks-business-impact CMOtech Asia en 2026-04-22T16:25:00+12:00 Forrester warns AI marketing spend lacks business impact Marketing Technologies (MarTech), Partner Programmes, Customer Data Platforms (CDP), Marketing, CMO, Search engines, B2B Marketing, Marketing strategy, Financial results, Customer Journey, Marketing Automation, ROI, Artificial Intelligence (AI), AI Adoption, Performance management, AI Agents (Agentic AI), Artificial Intelligence Engine Optimisation (AEO), Forrester, Customer Experience (CX), Generative AI (GenAI), Enterprise performance management (EPM) 2026-04-22T16:30:07+12:00 https://cmotech.asia/story/adobe-unveils-cx-enterprise-coworker-for-ai-workflows CMOtech Asia en 2026-04-21T01:00:00+12:00 Adobe unveils CX Enterprise Coworker for AI workflows Adobe Summit, Microsoft, Marketing, Adobe, NVIDIA, B2B Marketing, Integration, Customer Journey, Data Platform, Marketing Automation, Workflow Automation, Risk & Compliance, OpenAI, Unstructured data, Customer Loyalty, Customer data, Enterprise Resource Planning (ERP), Interoperability, Cloud, Insight to Action, AI Ethics & Governance, Open Standards, Anthropic, Google Cloud, AI Safety, AI Agents (Agentic AI), Customer Experience (CX), Model Context Protocol (MCP), Generative AI (GenAI), Customer Data Platforms (CDP), Amazon Web Services (AWS), Hyperscale, Marketing Technologies (MarTech), Robotic Process Automation (RPA), Artificial Intelligence (AI) 2026-04-21T07:05:05+12:00 https://cmotech.asia/story/brand-as-a-revenue-multiplier-in-enterprise-sales CMOtech Asia en 2026-04-16T18:27:00+12:00 Brand as a revenue multiplier in enterprise sales Gartner, Apple, Marketing, B2B, Procurement, Branding, IT Department, Reputation management, Opinion, Microsoft Azure, Public Relations, Commercial Strategy, Application infrastructure, Behavior, Enterprise Resource Planning (ERP), Cloud, Google Cloud, Customer Experience (CX), Amazon Web Services (AWS), Patrick Keenan, Microsoft, Hyperscale, Marketing Technologies (MarTech), Partner Programmes, SmartPhones, Analyst report 2026-04-16T18:40:07+12:00 https://cmotech.asia/story/teads-phd-drive-70-audi-singapore-dealership-leads CMOtech Asia en 2026-04-16T13:00:00+12:00 Teads & PHD drive 70 Audi Singapore dealership leads Marketing, Sustainability, Digital Transformation, Asia Pacific, APAC, Singapore, Electric vehicles (EVs), Advertising Technologies (Adtech), Marketing Technologies (MarTech), Cartech, Clean technologies, Automotive 2026-04-16T13:00:08+12:00 https://cmotech.asia/story/adobe-unveils-firefly-ai-assistant-to-streamline-creative-workflows CMOtech Asia en 2026-04-16T01:00:00+12:00 Adobe unveils Firefly AI assistant to streamline creative workflows Adobe Summit, Social Media, Adobe, Animation, Content Creation, Photoshop, Digital art, Workflow Automation, Lightroom, Enterprise Resource Planning (ERP), Conversational AI, AI Assistant, Adobe Firefly, Adobe Express, Premiere Pro, Anthropic, Claude, Adobe Illustrator, AI Agents (Agentic AI), AI Models, Adobe Lightroom, Generative AI (GenAI), Software-as-a-Service (SaaS), Marketing Technologies (MarTech), Robotic Process Automation (RPA), Creative Technologies, Artificial Intelligence (AI) 2026-04-16T01:00:11+12:00 https://cmotech.asia/story/brainwaves-launches-ai-platform-for-marketing-teams CMOtech Asia en 2026-04-14T20:30:00+12:00 Brainwaves launches AI platform for marketing teams Chief Technology Officers (CTO), Digital Transformation, Marketing strategy, Malaysia, Singapore, Melbourne, Knowledge Management, Market research, Chinese New Year, Startups, Enterprise Resource Planning (ERP), Large Language Models (LLMs), Artificial Intelligence (AI), AI Agents (Agentic AI), Generative AI (GenAI), Partner Programmes 2026-04-14T20:40:16+12:00 https://cmotech.asia/story/brand-vs-demand-in-b2b-tech-why-you-need-both-to-grow CMOtech Asia en 2026-04-14T15:20:00+12:00 Brand vs demand in B2B tech - Why you need both to grow Patrick Keenan, Marketing, Branding, Airbnb, Digital Transformation, Singtel, IT Department, Opinion, Marketing strategy, Content Creation, Public Relations, ST Engineering, Enterprise Resource Planning (ERP), Artificial Intelligence (AI), Storytelling, Grab, Southeast Asia, Cybersecurity, Partner Programmes, Creative Technologies 2026-04-29T14:10:08+12:00 https://cmotech.asia/story/vistar-media-expands-singapore-team-with-three-hires CMOtech Asia en 2026-04-13T12:55:00+12:00 Vistar Media expands Singapore team with three hires Recruitment, Singapore, Real time data, Data Driven, Hiring, Southeast Asia, Vistar Media, Connected TV, Digital Out of Home (DOOH), Job moves 2026-04-13T12:55:06+12:00 https://cmotech.asia/story/123rf-launches-sphere-ai-platform-for-malaysian-marketers CMOtech Asia en 2026-04-10T18:56:00+12:00 123RF launches Sphere AI platform for Malaysian marketers Robotic Process Automation (RPA), Creative Technologies, Customer Data Platforms (CDP), Marketing Technologies (MarTech), Marketing, Social Media, Small Business (SMB), Chief Technology Officers (CTO), Digitalisation, Stock imagery, Digital Transformation, Malaysia, Content Creation, Digital Economy, Marketing Automation, Workflow Automation, Association of Southeast Asian Nations, Artificial Intelligence (AI), eCommerce (e-Commerce), Southeast Asia, Chief Executive Officer (CEO), Generative AI (GenAI) 2026-04-10T19:00:08+12:00 https://cmotech.asia/story/minor-hotels-unveils-global-ai-platform-with-google CMOtech Asia en 2026-04-10T18:15:00+12:00 Minor Hotels unveils global AI platform with Google Unified Communications (UC), Marketing Technologies (MarTech), Partner Programmes, Customer Data Platforms (CDP), Google, Deloitte, Data Protection, Contact Centre, Salesforce, Customer service, Data Warehousing, Data Analytics, Digital Transformation, Systems integration, APAC, Integration, Data governance, Digital Assistants, Customer Journey, Tourism, Hospitality, Thailand, Data Platform, Marketing Automation, B2C, IT Transformation, Application infrastructure, Omnichannel, OneTrust, Personalisation, Cloud migration, Customer data, Infosec, Enterprise Resource Planning (ERP), Real time data, Data Privacy, Cloud, Artificial Intelligence (AI), Call centre, Southeast Asia, Google Cloud, AI Agents (Agentic AI), Chatbots, Customer Experience (CX), Generative AI (GenAI), Machine learning (ML) 2026-04-10T18:15:05+12:00 https://cmotech.asia/story/what-is-a-brand-in-b2b-technology-and-how-does-it-drive-growth CMOtech Asia en 2026-04-07T19:10:00+12:00 What is a 'Brand' in B2B technology - and how does it drive growth Marketing, Social Media, Business Continuity, Airlines, Branding, IT Department, ICT sector, Reputation management, Opinion, B2B Marketing, Aviation, Content Creation, Singapore, Public Relations, Asia, Cathay Pacific, AirAsia, Trust, Market Growth, Southeast Asia, Risk Management, Customer Experience (CX), Patrick Keenan, Marketing Technologies (MarTech), Creative Technologies, Risk & Compliance 2026-04-22T14:10:10+12:00